Seresto US
A COLLAR, A CAUSE,
& A LOT OF CREATIVITY
CLIENT
Seresto® US
YEAR
2018-2023
BUSINESS CATEGORY
Animal Health Products
TYPE OF WORK
Art Direction
Brand Identity
Social Media
Animation
Campaign Design
Toolkits
When pet parents needed a reminder to protect their fur babies from fleas and ticks, Seresto US needed to make a smart, scroll-stopping impression. I led the creative for a new visual identity system for Seresto's social media and brand content, bringing education, charm, and clarity to the feed.
With limited assets and high expectations, this campaign aimed to create something impactful from scratch. From designing Instagram Reels and Facebook carousels to building out the look and feel for custom animations and toolkits for veterinarians, influencers, and others in the animal health community, the goal was to deliver high-performing, easy-to-digest creative with purpose.
Collaborators:
Emily Kambic, PJ Gallagher
THE CHALLENGE
Seresto US needed a fresh take on their social presence—one that made preventative pet care more engaging and informative without losing brand credibility. We were working with minimal product visuals and needed to amplify engagement with a thoughtful design system, bold animation, and messaging alignment.
THE SOLUTION
I created a full visual system rooted in clean, modern graphics, custom iconography, a bright and expanded palette, and playful animation that strikes a balance between trust and approachability. I collaborated closely with the Account Team and the Director of Marketing to provide creative and strategic direction, transforming it into fully designed narratives and educational and seasonal content across multiple digital touch-points.
THE PAW PACK
To extend Seresto US's voice beyond digital, our team developed the PawPack Pet Health Advisory for the animal health community, including veterinarians, pet influencers, ambassadors, and retailers, among others. This advisory provides leadership and guidance for pet health initiatives. I created the logo, a branded customizable presentation, and toolkit designed for meetings and content. From layouts, icons, and typography to charts and storytelling structure, I directed every visual element, ensuring it could flex across channels while staying brand-consistent.
By making the invisible threats visible through bright and quirky visuals, motion, and education-first design, the Seresto US campaigns achieved higher-than-average engagement and brand recognition across social.
What started as a challenge in asset scarcity turned into a full suite of dynamic, evergreen creative.