I’m an Art Director and multidisciplinary designer with 13 years of experience bringing brands to life across digital, print, retail, and motion. From concept to execution, I craft memorable brand worlds that engage audiences and drive results.

I began my design career at InReality, where I honed my skills in visual identity, environmental graphics, and brand storytelling. I collaborated with industrial

designers, the digital team, and production to execute immersive retail design experiences. My focus on meticulous execution led me to develop cohesive and memorable brand systems across print, digital, and experiential platforms.

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In a pivotal role at The Coca-Cola Company, I worked for KO:OP, an internal marketing and design team within the organization. There, I specialized in graphic design and production, with a focus on packaging and retail experiences. Collaborating closely with brand, marketing, and packaging teams, I executed campaigns that aligned with global brand standards while delivering local impact.

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From there, I transitioned to Mastermind Marketing and stepped into the role of Art Director. I mentored and led junior designers and interns on campaigns that spanned social media, B2B, and advertising. I spearheaded concepts and design, collaborating with strategy teams for major brands such as Bayer, Seresto, Citi, The Home Depot, etc., to craft campaigns that increased engagement and yielded positive business results. As a team, we fostered a creative and collaborative work culture, which empowered us to take calculated risks, refine our craft, and work cross-functionally with account teams through clear workflow standards, delivering high-quality work under tight timelines. In turn, we saw a 30% increase in campaign engagement, improved client satisfaction scores, and strengthened retention with key accounts. This positioned me as a trusted creative partner for both clients and internal teams.​​