SMART DESIGN MEETS
PERSONALIZED SLEEP PERFORMANCE
Responsive Surface Technology
CLIENT
R|e|S|T Performance
YEAR
2015
BUSINESS CATEGORY
Bedding
TYPE OF WORK
Art Direction
Brand Identity
UX/UI
Environmental Design
R|e|S|T™—short for Responsive Surface Technology—is an innovative sleep system that uses smart sensor technology and medical-grade air chambers to automatically sense & adjust the body in real-time to a sleeper’s unique contours and movements. ReST was created to disrupt the mattress industry Our goal was to elevate the brand to reflect not only the innovation behind the product but also the performance-driven mindset of its target users, and their sleep behaviors: elite athletes, tech-savvy wellness seekers, and high-performance individuals.
From strategy and brand identity to interactive experience and bed design, the team brought the R|e|S|T™ brand to life across multiple touchpoints.
My work encompassed the brand identity, the design of the mattress top (pattern fabric design), the app UI design, in-store and showroom signage, and print collateral.
Collaborators:
Ron Bushman, Florian Vollmer, Chris Livadais, Nate Wells
How do you create a brand, interface, and environment that feels both highly technical and deeply human?
I created a full-stack brand identity system, UI, print, and signage that reflects intelligence, performance, and care. It was developed as a comprehensive, cohesive system that allowed R|e|S|T to establish itself as a category-defining product in health-tech and luxury sleep spaces.
I designed to logo reflect the product's core concept—smart rhythmic response of chambers reacting to the human body through the night by using vertical separators and structured typography. The logo + the refined palette featuring the main midnight blue positions the product at the intersection of innovation and luminosity.
The branding throught emphasized modernism and structure with a sense of calm: using modular typography, minimal icons, and soft gradients to imply motion and adaptability.
COLOR PALETTE & TYPOGRAPHY
APP ICONS
ADAPTABLE APP
COLOR BACKGROUND
THE REST APP
The companion mobile app was designed to function as both a controller and wellness hub.
Every screen was built to reflect the product’s intelligence and sophistication—whether adjusting
lumbar pressure or tracking REM cycles. I designed the UI to reflect the sleek, serene, and active energy.
THE REST MOBILE APP STATS
I created an app style guide for developers that included typography, color ways, UI elements, and usage instructions to ensure consistency and enforced best practices for the ReST application.
5-PANEL ACCORDIAN FOLD RETAIL BROCHURE
"MOTION PIXEL"
PATTERN DESIGN
From initial unboxing to in-store demos, the brand experience was extended into every physical touchpoint.
Retail Environments included ambient lighting installations that mimicked sleep phases and responsive surfaces to mirror bed adaptability. The environmental elements reflected the adaptability of the product itself—dynamic light panels, layered materials, and the interactive demos that created a truly immersive retail experience. Photography assets showcased the product in daily use, emphasizing rest as a means of recovery.
The launch helped position R|e|S|T as a leader in performance wellness. The brand was awarded CES Innovation Honoree in 2015, created a new standard in connected sleep design, and enabled customers to experience biometric feedback in both digital and physical formats.
This project wasn’t just about launching a product, it was about making rest aspirational again. Every touchpoint was carefully designed to reflect a future-forward promise:
Smarter Sleep. Optimized Life.