WHERE WELLNESS MEETS WISDOM
Influence Health
CLIENT
Influence Health
YEAR
2023
BUSINESS CATEGORY
HealthTech & eLearning
TYPE OF WORK
Art Direction
Branding
Vis ID
Web Design
Ad Design
Design Template System
Influence Health was not created as an average health platform and startup, but rather a vibrant, wellness-forward education hub where we learn from trusted professionals. From gut health to mental strength, the brand was built to connect people eager to tackle a wide range of health topics to personal wellness guides. Through bold design, joyful energy, and a focus on accessibility, we created a brand experience that empowered users to take charge of their health without the fluff. Because when knowledge meets inspiration, transformation happens.
With an existing logo, I led the creation of the brand identity system, encompassing visual strategy, color palette, typography, website design, light animation, corporate presentations, and campaign materials.
THE CHALLENGE
Influence Health needed a brand that could compete in the cluttered online health and wellness space without falling into the traps of over-commercialization or impersonal tech. It had to feel approachable, expert-led, and energetic, with a focus on trust, education, and connection — not commerce.
THE DESIGN SOLUTION
I developed a human-centric visual system that echoes the values of accessibility, empowerment, and education. The design language was vibrant, clean, and inviting, striking a healthy balance between medical trust and modern lifestyle appeal. It adopted a friendly yet confident tone, which positioned health and wellness experts as relatable guides rather than distant authorities.
BRANDED ELEMENTS
The photographic style and library paired bright and candid expressions with healthy goods and food, set against natural light in everyday environments, and featured a burst of energy that mirrored the patterned shapes in the application. We wanted the focus to center on diverse individuals and small-group settings to evoke relatability and authenticity. It reinforced the idea that better health starts with real people offering real help.
APPLICATION
DIGITAL
AD TEMPLATES
Patterns, Shapes, & Design Cohesion
The Influence Health visual identity system connected geometric shapes and abstract patterns that reflected the layered spirit of personal wellness. To strengthen the brand’s message of transformation and accessibility, these graphic elements were designed and structured to incorporate warmth and movement, integrating them across both digital and print platforms.
The patterns and shapes were used thoughtfully as background accents, framing devices, and subtle overlays, creating visual rhythm without overpowering the categories and content. By pairing vibrant lifestyle photography with graphic devices, they helped enhance storytelling by connecting people with the brand.
The balance of texture, shape, and photography resulted in a cohesive, vibrant design language that felt both human and elevated, a perfect match for the brand’s empowering tone and expert-led mission.
WEBSITE DESIGN & ANIMATION
Influence.health was designed with a colorful and inviting visual language, responsive layouts, intuitive navigation, and calls to action that all enhanced the user experience. The team created a space where users could browse by category, topic, or expert, sign up for classes, and seamlessly explore health and wellness content. To create an ultimate interactive and empowering guided wellness education, I designed the website with subtle animations throughout, including hover effects and category transitions.
The launch of Influence Health established a strong visual foundation for growth, positioning the platform as both a destination for wellness education and a tool for licensed professionals to share their expertise.
The brand’s style is vibrant, grounded, and adaptable for future category expansion, partnerships, and digital activations.