A PULSE IN NEW-AGE STORYTELLING
Earwavs Media
CLIENT
Earwavs Media LLC
YEAR
2017
BUSINESS CATEGORY
Media
TYPE OF WORK
Art Direction
Branding
Motion Graphics
Graphic Design
Earwavs Media navigated the independent media scene with bold, cross-disciplinary creativity. Merging the worlds of music, film, design, and production, this collective featuring producers, videographers, designers,
and editors aimed to amplify raw talent and visionary content.
The brand launched with a bold, cohesive identity that resonated instantly with its core audience of creators and consumers. Immersive visuals and a strong brand presence were created to differentiate in a crowded market and serve as a recruiting tool to attract top-tier creative talent and collaborators.
THE CHALLENGE
In a saturated market of indie media startups, Earwavs needed to carve out a distinctive space that reflected its multidisciplinary nature and spoke directly to a new generation of creators and audiences. The goal was to develop a brand that felt as fresh and experimental as the content they produced, while staying cohesive across platforms.
The brand identity pulses with energy: a fusion of sound waves and visual rhythm. The logo riffs on equalizer bars and waveform graphics. Dynamic, offbeat patterns and sleek iconography build a visual language that embodies movement, innovation, and a rebellious edge capturing the essence of Earwavs’ mission: to redefine how stories are seen, heard, and felt.
LOGOS
TYPOGRAPHY
COLOR PALETTE
The palette taps into the vibrant frequencies of video color grading.
I expanded the visual identity across multiple touchpoints to ensure consistency and impact. For print, stationery, and merch, visuals that weave the wave device subtly into each element were designed for an impactful look.
PATTERN & ICON COMBO
To match the client's style and audience, apparel and accessories were designed for team use so their presence is known when out in the field, bringing the brand into everyday streetwear culture.
Using graphic devices and typopography that integrated with the hybrid wave patterned icons helped to bring a vivid energy to all elements.
WEB FLOW
For Earwavs' digital presence, a sleek and immersive website with kinetic animations that bring the brand’s audio-visual essence to life was created so that every scroll and click carries the brand's rhythm.
