B2B
Presentation is KEY
CLIENT
Citi Retail Services
YEAR
2018-Current
BUSINESS CATEGORY
Consumer Finance & Strategic Partnerships
TYPE OF WORK
B2B
Art Direction
UX/UI
Corporate Presentations
Infographics
Retailer Isometric Graphics
Video
As a senior creative partner for Citi Retail Services, I developed a wide range of B2B marketing, digital, and experiential assets that drove the integration of retail credit cards for major national brands. I handled corporate graphics, designed retail isometric walk-thrus, created branding, produced presentations, illustrated infographics, and crafted complex UX/UI flows, all meeting the needs of retail partners and internal stakeholders.
Partnering with the account team and designing for Citi Retail Services meant integrating corporate accuracy with creative versatility, always adhering to the compliance requirements of the financial sector.
* I removed sensitive financial data and proprietary figures for public viewing; what remains highlights the creative direction, design systems, and problem-solving that delivered measurable results.
THE CHALLENGE
Citi Retail Services required a flexible, visually cohesive design system that could be adapted for multiple retail partners, ranging from outdoor gear giants to beauty brands, while integrating complex financing options, data-heavy reporting, and merchant training materials. The creative also had to simplify the consumer credit application process for both in-store and online experiences, all within strict compliance and brand guidelines.
THE SOLUTION
I designed and delivered a robust creative ecosystem that worked across categories, from corporate visual systems to retail brands and beyond.
RETAIL PARTNERS SUPPORTED
CREATIVE SCOPE
A cross-section of B2B and UX/UI systems designed for Citi Retail Services,
ranging from data visualization and analytics dashboards to merchant portal
interfaces and isometric campaign environments.
The array of creative work and processes has elevated the professionalism and brand alignment of Citi Retail Services' B2B communications, enhanced clarity in credit application journeys through strong visuals, facilitated the onboarding process for retail partners, and provided a scalable and creative framework used across multiple retail sectors.