Simply Sweeten isn’t just a candied dessert company—it’s a celebration of joy, nostalgia, and the irresistible pull of something a little extra. Born out of a love for classic Southern confections with a modern twist, this brand needed to look as bold and flavorful as the treats themselves.
 

The name was inspired by my client's mother who had a deep affection for baking and making sweet treats. Sweet'n, as she was nicknamed, was well known in the community for her down to earth, sassy, and bold personality. She was the epitome of southern charm with an edge.

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With the brand re-design, I was able to sprinkle in hints of sugar, spice, and unapologetic sassiness to bring the personality to life.